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Social networks drive IT purchase process
A study by Forrester Research and LinkedIn finds that IT decision makers are turning to social networks for information during all phases of the purchasing process. Here’s a look at the findings...
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In The Next Version – Social Business 2013: Less Talking. More Doing.
Found at In The Next Version – Social Business 2013: Less Talking. More Doing.. It’s that time of year where analysts gaze into our crystal balls and make predications about the trends we expect to see...
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Seasonal greetings and this year top posts
Baskin Dim Bulb branding advertising social media business strategy:The Digital Shakedown Recommended exhibition: The Subversion of Images Surrealism, Photography, and Film @Winterthur Capgemini’s 10...
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Don’t Have a Burning Platform? Set the Fire Yourself! | Leading …
See on Scoop.it – Designing design thinking driven operations Posted on April 18, 2013 by Guest blogger Lisa Bodell. When you walked into the office today, did you smell smoke? Was your life—or your...
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Perfected Social Business? Good, Because Here Comes the Collaborative Economy
See on Scoop.it – Designing design thinking driven operations If you’re still trying to get a handle on social business, hang on to your bootstraps. See on www.cmswire.com Photocredit: amorcarnalis...
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B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America by...
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs...
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Mark Fidelman – Socialized and Mobilized – Forbes
Found at Mark Fidelman – Socialized and Mobilized – Forbes. Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike...
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Is Jeannie Walters right? Analytics Don’t Yield a True Customer Experience...
Many a business guru have sworn by analytics as the end-all of business goals. And yet, I meet business leaders every day who have great talent for managing the data streams but continue to lose...
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Forrester Says Marketers Are Wasting Resources on Facebook, Twitter
Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their outreach. But those are the wrong places to be looking,...
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Q: Is this the digital era A: Charlene Li Give up control, leadership (TED IBM)
In business today, the need for innovation and rapid decision-making trumps yesterday’s drive for efficiency. How does this influence what it means to be an effective leader? Charlene Li explains...
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